Project Info

Project Name
Monday Night SIPA
Created by
Nicholas Jude McElroy
Client
Monday Night Brewery
Location
Atlanta, GA
Completion Date
September 23, 2023
Project Type
Photography
Project Length
1 Week
Skills Used
Photography
Project Manager
Nicholas Jude McElroy

 Monday Night SIPA 

A collaboration with Run The Jewels to benefit PAWkids Community Outreach

Killer Mike of Run The Jewels opening a can of his collaboration beer with Monday Night Brewing

Atlanta Influences Everything

Monday Night Brewing and hip-hop duo Run the Jewels have collaborated to release a special edition beer, RTJX Southern IPA, to celebrate Run the Jewels' 10th anniversary tour. This unique contemporary IPA, featuring botanically derived terpenes and a blend of Red Viper wheat and corn grits, will be available in limited quantities in Monday Night Brewing taprooms in Atlanta, Birmingham, Charlotte, and Nashville from September 22, with four-packs also sold in Atlanta, Nashville, and Charlotte. Additionally, it will be offered during Run the Jewels' four-night show at The Eastern in Atlanta from October 2-5, 2023, and through select Southeastern retailers and bars, as well as nationally via BarTJ. Brewmaster Peter Kiley highlights the beer as a tribute to the duo's influence in music and craft beer. Importantly, proceeds from the sales will benefit PAWKids, a community organization in Atlanta's Grove Park, supported by Run the Jewels' members, which provides after-school programs and family support services. Southern Exposure Media Group was hired to capture Killer Mike, Peter Kiley & Latonya Gates interview with AJC's Mike Jordan in preparation for the press release on the collaboration.

PRESS RELEASE ->
Monday Night Brewing

Monday Night Brewing is an innovative craft brewery known for its unique and flavorful beers, with a focus on community engagement and creative collaborations.

Run The Jewels

Run The Jewels is a critically acclaimed hip-hop duo known for their powerful lyrics, dynamic beats, and influential presence in the music industry.

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